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Mindfulness
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A new era in
cognitive wellness

Working with a team of neuroscientists, we rapidly developed a vision for a potential product. We started with research and then quickly moved into brand vision and proof of concept. The thinking, outcomes and results were used to evaluate for GTM potential. 

Research & Discovery

Through group design facilitated sessions, we developed a series of personas and created empathy maps based on the Elements of Value developed by Bain. 

Personas
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Persona - Darren
Persona - Darren

Based on a potential GTM plan of an at-home blood test as part of the consumer experience, we analyzed Everlywell, 23 and Me and others to understand how similar products already on the market are conducting the human experience.

Everlywell - All
Everlywell - Focus

POC - Brand Vision

Group naming exercises and cursory research were conducted to define possible naming options for brand concepts. 

Brand Discovery
Analogies and Concepts

Rapid brand explorations were developed to get reactions and feedback from investors and to conduct market research.

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POC - Prototype Collection Kit

We developed a prototype kit for user testing with off-the-shelf components, using Google Forms for feedback. 

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